Sony's latest console has just started its sixth year in the marketplace, and as the price continues to drop, it becomes more accessible to larger chunks of the market. To make sure the PlayStation 3 completes a decade-long life cycle like its predecessors, Sony is looking to make sure offerings are in place for a wider market.

You know… for kids!

Speaking with the Official PlayStation Magazine UK, Sony Computer Entertainment Europe CEO Jim Ryan addressed the future approach to expanding the PS3's market growth potential. Ryan said that the bulk of original PlayStation and PlayStation 2 systems sold at or below the £129 price point, suggesting the PS3--currently £199--has a long life left.

“I think you’ll see us taking the console more towards a slightly younger demographic," Ryan said. "More family market. The core gamer will absolutely not be neglected. There’s going to be tons of great stuff for the core gamer but from our own studio, third parties there’s some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS2 but haven’t yet got to on PS3.”

Sony's foray into motion controls, the Move, launched last year and has seen integration and support in titles targeted at various demographics, including the aforementioned younger group. The latest Move-only game out of Sony is the family-friendly Medieval Moves: Deadmund's Quest.

The recent torrent of game releases brought something for everyone, ranging from Sesame Street: Once Upon a Monster for the youngsters to Forza Motorsport 4, for all the big kids at heart. Unfortunately, all good things must come to an end, and this week there's only a handful of games arriving Down Under. Headlining the releases this week is Happy Feet Two: The Videogame, which is a movie tie-in game featuring penguins. Aimed at kids, Happy Feet Two: The Videogame could best be described as a rhythm-platforming game, mixing elements of the two genres together.

Other games out this week that are worthy of a mention include the PlayStation 3 version of Just Dance 3, the poorly reviewed Pokemon Rumble Blast for Nintendo 3DS, and Runes of Magic Chapter IV: Lands of Despair on PC.

To see what else is being released this week, check out the list below:

December 8, 2011
Happy Feet Two: The Videogame (360, PS3, Wii, 3DS, DS)
Just Dance 3 (PS3)
Pokemon Rumble Blast (3DS)
Magicka Collection (PC)
Defenders of Ardania (PC)
Runes of Magic Chapter IV: Lands of Despair (PC)
Reincarnations 2: Uncover the Past (PC)

Last month, the DICE-developed Battlefield 3 became EA's biggest day-one shipment ever, with 10 million units sent to retailers for the game's October 27 launch.

While the game's week-one sales of 5 million units weren't quite enough to best the efforts of Activision's Call of Duty: Modern Warfare 3, which sold 6.5 million units in the UK and the US in its first 24 hours on sale, updated sales figures show that Battlefield 3 is continuing to sell well postlaunch.

Battlefield 3 has sold 8 million copies to date.

During an investor presentation today, EA CFO Eric Brown briefly addressed Battlefield 3's current status, revealing that sold-in numbers (games shipped) now stand at 12 million, while sold-through numbers (games sold) currently stand at 8 million units.

The news follows the recent class-action lawsuit filed against EA over the publisher's recent decision to renege on an earlier announcement that the PS3 version of Battlefield 3 would come packed with Battlefield 1943. EA has since announced plans to make good on that promise.

For more on Battlefield 3, check out GameSpot's review of Battlefield 3.